Entrepreneurship& Small Business examines how firms develop from start-up, both tracing growth and exploring failure. It studies entrepreneurs - what motivates them, how they manage and lead, and how certain defining characteristics they possess can help shape the businesses they run. The book outlines good management practice for students and encourages and develops entrepreneurial skills. Cle…
Importance of international entrepreneurship -- Globalization and the international environment -- Cultures and international entrepreneurship -- Developing the global business plan -- Selecting international business opportunities -- International legal concerns -- Alternative entry strategies -- The global monetary system -- Global marketing and R&D -- Global human resource management -- Impl…