Consumer Behavior and Market Analysis: A Case Study on Extra

Edition

-

ISBN/ISSN

EP005

Collation

41 p. : ill. ; 30 cm.

Series Title

-

Call Number

EP IBM-005

Digital Marketing Strategies In Kalbe International To Improve The Brand Awar…

As a digital marketing intern at Kalbe International, the author was tasked with maintaining and growing the digital presence of Extra Joss in Cambodia. This included analyzing the social media accounts for content engagement rates and follower growth; while also formulating, designing and posting contents for the social media platforms including Facebook, Instagram and TikTok. Extra Joss is an…

Effects of Static and Interactive Contents in Digital Marketing Towards Extra…

Digital marketing has been one of the most trending marketing strategies as marketing are shifting towards marketing 4.0. PT Kalbe Farma Tbk is a pharmaceutical company which is commonly known as Kalbe Farma. One of the products sold is an energy drink called Extra Joss. Extra Joss has been sold since 1994 in Indonesia. Nevertheless, Extra Joss is a new product in the Myanmar market, which beca…