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Millennial and Gen Z Acceptance Towards Green Marketing Advertisement of Body…
In recent years, a number small and medium-sized businesses selling eco-friendly and sustainable products in Indonesia have started as the result of increasing demand from generations Y and Z. Known for their “digital savvy” attitude and synonymous with social media usage, many of these businesses use social media sites,such asInstagram, to initiate “green marketing” activities promotin…
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- MBM 23-001
Consumer Purchase Intention through Social (Fashion Industry in Papua,Indonesia)
This research examines Consumer Purchase Intention through social Media, fashion industry in rural isolated area in Papua. The model for Consumer Purchase Intention through Social Media would be used by including models from related studies done in Indonesia. PLS-SEM, or partial least squares structural equation modeling, was used to analyze the model (PLS-SEM). 122 respondents in Papua …
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- BE 22-005
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