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The Impact of Brand Image on Consumer Purchase Intention towards Retail Marke…
The purpose of this this study is to investigate which factors of brand image that can affect the consumer purchase intention towards the retail markets of Luxury Brand in Jakarta, Indonesia. A survey method was distributed to collect 150 respondent that has interest about Luxury Brand especially retail markets located in every city of Jakarta area, where most of the data are valid to be pr…
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- BE 22-002
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