The brand mapping strategy : design, build, and accelerate your brand

Edition

-

ISBN/ISSN

9781599185897

Collation

xxi, 178 p. : ill. : ind. ; 23 cm.

Series Title

-

Call Number

658.827 Lel b

Outrageous business growth : the fast track to explosive sales in any economy

Edition

-

ISBN/ISSN

9788130907260

Collation

217 p. : ill. ; 23 cm.

Series Title

-

Call Number

658.802 Ber o

Strategic brand management 3rd edition

Edition

Third edition

ISBN/ISSN

9781936572625

Collation

vi, 258 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.827 Che s

Marketing research : an applied orientation

Edition

Seventh Edition

ISBN/ISSN

9781292265636

Collation

882 p. : ill. : ind. ; 28 cm.

Series Title

-

Call Number

658.83 Mal m

The digital marketing planner: your step-by-step guide

Edition

-

ISBN/ISSN

9781529742787

Collation

154 p. : ill. ; 21 cm.

Series Title

-

Call Number

658.872 Han d

Digital marketing: strategic planning & integration

Edition

-

ISBN/ISSN

9781529742800

Collation

xvii, 454 p. : ill. : ind. ; 25 cm.

Series Title

-

Call Number

658.872 Han d

HBR'S 10 must reads on strategic marketing

Edition

-

ISBN/ISSN

9781422189887

Collation

206 p. : ill. : ind. ; 21 cm.

Series Title

-

Call Number

658.802 HBR

Creativity in product innovation

Edition

-

ISBN/ISSN

978-0-521-80089-1

Collation

xiii, 224 p. : ill. ; 26 cm.

Series Title

-

Call Number

658.5 Gol c

Marketing models

Edition

-

ISBN/ISSN

0-13-561929-7

Collation

xv, 803 p. : ill. ; 25 cm.

Series Title

-

Call Number

658.8 Lil m

Journal of marketing : January 2018 vol. 82, number 1

Edition

-

ISBN/ISSN

0022-2429

Collation

[]

Series Title

-

Call Number

658.8 Jou

Strategic brand management 2nd edition

Edition

Second Edition

ISBN/ISSN

9781936572366

Collation

vii, 197 p, 23 x 19 cm

Series Title

-

Call Number

658.827 Che s

Rethinking marketing : the entrepreneurial imperative

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing

Marketing research : an applied orientation

Edition

6th

ISBN/ISSN

9780136094234

Collation

929 p. : ill. : ind. ; 28 cm.

Series Title

-

Call Number

658.83 Mal m

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new venture…

Marketing news vol.51 no.9 October 2017

Edition

Vol.51 No.9 October 2017

ISBN/ISSN

0025-3790

Collation

-

Series Title

-

Call Number

658.8 Mar

Revolusi manajemen pemasaran

Edition

-

ISBN/ISSN

9786023181834

Collation

x, 422 p, 17 x 24 cm

Series Title

-

Call Number

658.8 Man r

Contagious : rahasia di balik produk dan gagasan yang populer

Edition

-

ISBN/ISSN

9786020307664

Collation

ix, 297 p, 14 x 21 cm

Series Title

-

Call Number

658.8342 Ber c

Gamechangers : siapkah anda untuk mengubah dunia?

Edition

-

ISBN/ISSN

9786020295411

Collation

378 p, 19 cm

Series Title

-

Call Number

658.8 Fis g

Manajemen pemasaran international : strategi membangun keunggulan bersaing di…

Edition

-

ISBN/ISSN

9789794937549

Collation

xi, 179 p, 15 x 23 cm

Series Title

-

Call Number

658.8 Naj m

Ultimate selling : 18 kunci kesuksesan menuju penghasilan tanpa batas

Untuk meraih kesuksesan dalam bisnis penjualan produk apa pun Anda tak hanya mengandalkan kerja keras dan ide cemerlang. Anda harus belajar memahami kunci dan rahasianya. Kini, Anda bisa mempelajari kunci dan rahasia tersebut dari buku Ultimate Selling ini. Dengan buku ini Anda seakan-akan memiliki seorang mentor pribadi. Anda akan belajar cara mengendalikan hidup Anda dengan cepat dan mengemba…

Journal of management studies volume 54 number 2 March 2017

Edition

Volume 54 Number 2 March 2017

ISBN/ISSN

0022-2380

Collation

v. 23 cm

Series Title

-

Call Number

381.005 Dri j

Journal of management studies volume 54 number 4 June 2017

Edition

Volume 54 Number 4 June 2017

ISBN/ISSN

0022-2380

Collation

v. 23 cm

Series Title

-

Call Number

381.005 Dri j

Journal of management studies volume 54 number 5 July 2017

Edition

Volume 54 Number 5 July 2017

ISBN/ISSN

0022-2380

Collation

v. 23 cm

Series Title

-

Call Number

381.005 Dri j

Journal of management studies volume 54 number 6 September 2017

Edition

Volume 54 Number 6 September 2017

ISBN/ISSN

0022-2380

Collation

v. 23 cm

Series Title

-

Call Number

381.005 Dri j