Food industries continuously evolve to comply with consumer demands and preferences, requiring creativity and innovation to provide various products favorable in the market. The internship in PT. Nutrisi Harapan Bangsa has increased the author’s knowledge and skills about new product development in food companies. During the internship, the whole process of new product development, starting f…
PT ABC Kogen Dairy is a dairy company that has proven consistency in product innovation throughout the years. The marketing department, where the author had her internship, also contributes to product development projects focusing on the marketing attributes. Two yogurt projects will be discussed in this report, the first one is EPD which was conducted due to the inadequate performance of t…