Guide to entrepreneurship

Edition

-

ISBN/ISSN

9789715542012

Collation

vi, 262 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.421 Gil g

Consumer-based new product development for the food industry

Edition

-

ISBN/ISSN

9781839161391

Collation

xxiii, 186 p. : ill. ; 24 cm.

Series Title

-

Call Number

664.07 Con

HBR'S 10 must reads : on innovation

Edition

-

ISBN/ISSN

9781422189856

Collation

v, 180 p. : ill. : ind. ; 21 cm.

Series Title

-

Call Number

658.4063 HBR

Strategic management of technological innovation

"Strategic Management of Technological Innovation, 4e" by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a stra…

New food product development : from concept to marketplace 3rd ed.

New Food Product Development: From Concept to Marketplace, Third Edition, describes stages of development in detail, beginning with sources of ideas and moving through development, final screening, and introduction into the marketplace. Drawing on his extensive experience in new food product development, the author outlines ways a company can organize for new product development and optimize av…

Blue ocean strategy : how to create uncontested market space and make the com…

Edition

Expanded edition

ISBN/ISSN

9781625274496

Collation

xxviii, 283 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.8 02 Kim b

How breakthroughs happen : the surprising truth about how companies innovate

This book presents lessons from the famous 'Invention Factories' past and present. Did you know that the incandescent lightbulb first emerged some thirty years before Thomas Edison famously 'turned night into day'? Or that Henry Ford's revolutionary assembly line came from an unlikely blend of observations from Singer sewing machines, meatpacking, and Campbell's Soup? In this fascinating study …

The innovator's guide to growth : putting disruptive innovation to work

Edition

-

ISBN/ISSN

9781591398462

Collation

xx, 299 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.4063 Ant i

Aaker on branding : 20 prinsip esensial mengelola dan mengembangkan brand

Edition

-

ISBN/ISSN

9786020312422

Collation

xx, 300 p, 15 x 23 cm

Series Title

-

Call Number

658.827 Aak a