This study explored the relationship between digital marketing (social media marketing and electronic word-of-mouth) and brand equity on purchase intention. Social media is used by the clothing brand Uniqlo as a method of digital marketing due to its large reach to consumers and large user base in Indonesia, specifically the Greater Jakarta area. A survey was conducted through a questionnai…
Social media has become a widespread tool for businesses, offering an affordable and accessible digital platform. Particularly for small businesses facing budget constraints, limited expertise, and competition from larger companies, social media provides an opportunity to overcome these challenges. On the other hand, the growth of the tourism industry in Bali has led to increased participa…
Social media has become a widespread tool for businesses, offering an affordable and accessible digital platform. Particularly for small businesses facing budget constraints, limited expertise, and competition from larger companies, social media provides an opportunity to overcome these challenges. On the other hand, the growth of the tourism industry in Bali has led to increased participa…