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Found 1 from your keywords: subject="eWOM"
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The Effect of Digital Marketing and Brand Equity on Purchase Intention of the…
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Jason Samudra Theng

This study explored the relationship between digital marketing (social media marketing and electronic word-of-mouth) and brand equity on purchase intention. Social media is used by the clothing brand Uniqlo as a method of digital marketing due to its large reach to consumers and large user base in Indonesia, specifically the Greater Jakarta area. A survey was conducted through a questionnai…

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BE 24-005