Trust works! : four keys to building lasting relationships

Edition

-

ISBN/ISSN

9780007529636

Collation

xv, 142 p. : ill. ; 20 cm.

Series Title

-

Call Number

158.2 Bla t

The Perception of Artificial Intelligence in the Decision-Making Process in t…

Artificial Intelligence (AI) has become a popular and significant technology that has strongly impacted multiple industries through various services such as automation. However, the AI’s success depends on its strong and effective implementation of AI systems, requiring managers to have positive perceptions and acceptance towards implementing and operating AI, and this can help the Indone…

The Impact of Brand Image on Consumer Purchase Intention towards Retail Marke…

The purpose of this this study is to investigate which factors of brand image that can affect the consumer purchase intention towards the retail markets of Luxury Brand in Jakarta, Indonesia. A survey method was distributed to collect 150 respondent that has interest about Luxury Brand especially retail markets located in every city of Jakarta area, where most of the data are valid to be pr…