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Found 2 from your keywords: author="Saraswati, Reni Mutiar...
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Empirical Analysis of The Inhibiting Factors of Micro-Business Growth in Jaka…
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Abdel, Mohamad NouvalSaraswati, Reni MutiaraniSilangen, Christian

The purpose of this study is to investigate which inhibiting factors that can cause the microbusinesses in Jakarta to have stagnant or declining growth. A survey method was distributed to collect 150 micro-business owners located in five Jakarta administrative cities, whereas only 98 data passed the requirements to be processed and analyzed further. Based on the literature, there are four inhib…

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BE 19-004
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Costumer Perception Analysis of The Social Business Branding of Online Taxi i…
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Dewanto, Florencia F.Saraswati, Reni MutiaraniSilan gen, Christian

This paper aims at understanding how Social Business Branding is perceived by customers of Online Taxi Companies. Through inspecting the relationships of Social Business Branding and Customer Perceived Values. 118 responses of questionnaire online surveys were obtained via convenience sampling in Jakarta was obtained. SEM PLS Consistent Bootstrapping was used to analyze the results. It is foun…

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BE 19-002