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Found 1 from your keywords: author=Dewanto, Florencia F.
Costumer Perception Analysis of The Social Business Branding of Online Taxi i…
This paper aims at understanding how Social Business Branding is perceived by customers of Online Taxi Companies. Through inspecting the relationships of Social Business Branding and Customer Perceived Values. 118 responses of questionnaire online surveys were obtained via convenience sampling in Jakarta was obtained. SEM PLS Consistent Bootstrapping was used to analyze the results. It is foun…
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