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Found 1 from your keywords: author=Adrienne Steffen
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Case studies on food experiences in marketing, retail, and events
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Susanne DopplerAdrienne Steffen

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and …

Edition
-
ISBN/ISSN
9780128177921
Collation
xviii, 218 p. : ill. : ind. ; 23 cm.
Series Title
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Call Number
664 Cas