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Found 1 from your keywords: author=Dragt, Els

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How to research trends : move beyond trend watching to kickstart innovation

Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball. 'How to Research Trends' is practical, hands-on and offers multiple perspectives on resear…

Edition: -
ISBN/ISSN: 9789063694333
Collation: 199 p. : ill. 26 cm.
Series Title: -
Call Number: 300.72 Dra h

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