"Isi Piringku” (IP) is a 2017 campaign about Indonesian Balanced Nutrition Guideline, replacing the well-known 1952 slogan called “4 Sehat 5 Sempurna.” Aside from unfamiliarity with IP, young people (26.46% of Indonesia’s population) should be prioritized because: (1) they retain and spread their developed behavior, (2) their nutritional status affects offspring’s health, (3) urban…