Packaging is a crucial tool in marketing as it serves as a bridge between the product and the consumer, influencing consumer perceptions, decisions, and preferences. It has evolved to become a core component of marketing strategies, incorporating sensory elements to attract customers and convey subtle cues about the product. This study aims to investigate consumer perceptions of quality, hy…
Natural raw materials have been used for human health for centuries. Because of their distinct chemical composition and structure, wood and its bark are among the most important raw materials. The inner bark has a strong defense mechanism, which is supported by phenolic compounds and may contain a variety of antimicrobial agents that can be extracted and used as a food preservative. This study …