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Found 1 from your keywords: author=Ni Ketut Candra Puspita
The Effect of Micro-influencers on Green Products Purchase Intentions in Grea…
Environmental problems are increasing public awareness of the importance of protecting the environment. However, this awareness is not directly proportional to the buying behavior of green products. It is caused by several factors: lack of availability, high costs, lack of awareness, perceptions of lack of effectiveness, and greenwashing. Therefore, marketing green products, companies mus…
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