Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
    See More
  • Language
Found 2 from your keywords: author=Novi Yulianti
cover
The Impact of Korean Idol Related’s Characteristics Towards Customers’ Pu…
Comment Share
Novi Yulianti

Customer purchase intention is important to understand and analyze target customers’ preferences as it relates to their desire on purchasing a product. In Indonesia, the popularity of Korean Pop and Dramas impacts many Indonesian women which leads them to imitate and imply Korean cultures in their daily life after gaining attachment to their idols. Due the fact that fans would likely imit…

Edition
-
ISBN/ISSN
-
Collation
-
Series Title
-
Call Number
BE 24-003
cover
Marketing Strategy Analysis of Diabetasol Products in Malaysia and the Philip…
Comment Share
Novi Yulianti

Diabetasol has been successful in stomping its foot on the ASEAN market. Countries such as Malaysia, The Philippines, and Myanmar have contributed to putting the brand’s name up in the SouthEast Asia market. However, the business processes in each country are disrupted by several problems such as low brand awareness, lack of human resources, low market share, and an ongoing crisis. Therefore,…

Edition
-
ISBN/ISSN
-
Collation
-
Series Title
-
Call Number
EP BE-003