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Found 1 from your keywords: author=PR Smith
cover
Emarketing excellence : planning and optimizing your digital marketing
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Chaffey, DavePR Smith

A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into…

Edition
4th ed.
ISBN/ISSN
9780415533379
Collation
xxiii, 613 p. : ill. : ind. ; 26 cm.
Series Title
-
Call Number
658.872 Cha e