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Managing innovation : integrating technological, market and organizational ch…
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-bo…
- Edition
- Fifth
- ISBN/ISSN
- 9781118360637
- Collation
- xix, 660 p. : ill. : ind. ; 25 cm
- Series Title
- -
- Call Number
- 658.514 Tid m
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