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Found 1 from your keywords: author=Zablah, Alex R.
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An evaluation of divergent perspectives on customer relationship management :…
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et.al.Zablah, Alex R.

Prompted, in part, by the highly publicized failure of customer relationship management (CRM) initiatives, academic research on CRM has begun to flourish. While numerous studies have yielded important insights, the extant CRM literature appears to be inconsistent and is highly fragmented due, primarily, to the lack of a common conceptualization. Thus, to help advance a cohesive body of knowledg…

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15 pages
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Bioentrepreneurship