Report

The Development of Fruit-Flavored Vitamin Drinks at PT Bintang Toedjoe

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PT Bintang Toedjoe is a pharmaceutical company engaged in the field of Nutraceutical Products (food
supplements and herbal medicine) and Over The Counter (OTC) drug in domestic and international
marketing. The development of Vitamin drinks has emerged as an intriguing new market niche in the
beverage industry. It is in keeping with the current healthy trend as it is low in calories and sugar. This
project aims to develop prototypes of the fruit-flavoured vitamin drink. There are two prototypes
that the author was assigned to develop. Both of the prototypes contain Flavor A, which is combined
with different Fruit flavors. Three fruit flavors with different characteristics were used. Fruit flavor A
has a slightly sweet taste with a subtle nutty flavor, Fruit Flavour B has a sweet and fruity taste and
Fruit Flavour C has a sour and fruity taste. Moreover, Prototype I consists of Flavors A and B, while
prototype II consists of Flavours A and C. The results were obtained from an internal hedonic test of
six panelists using a 9-point hedonic scale that ranges from ""like extremely"" to ""dislike extremely. The
hedonic result showed that Prototype II is more preferred as it contains Fruit Flavor C, which is
claimed to be more popular in the market and have a fresher fruit flavor compared to Prototype II.

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Availability

Detail Information

Series Title

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Call Number

EP FT020

Publisher

i3L, Jakarta : i3L, Jakarta., 2023

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Flavor
beverage
hedonic test
Vitamin Drink
Fruit

Specific Detail Info

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Statement of Responsibility

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Other version/related

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