Proceedings
Digital and Marketing Communication Influence in E-Commerce
This report looks at how graphic design is a big help in a company's marketing, especially when it comes to making effective fliers. Graphic design is not only about making things look appealing, but it is also about fostering brand awareness and consumer interaction. For example, the author contributed to their company’s online store promotional campaign Furthermore, this report highlights the significance of visual design in fostering brand coherence throughout various promotional materials. Graphic design makes a major contribution to the development of a recognizable brand presence by upholding a consistent visual identity. When combined with creative design components, this consistency helps businesses effectively communicate their distinct value propositions to their target market. In summation, the report shows that graphic design is a key player in how a company advertises, making people more aware of the brand and sending strong messages through eye-catching and well-designed fliers.
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