Enrichment Program

The Analysis of Social Media Presence of Antacid, Respiratory and Multivitamin Supplements Brands in Southest Asian Countries

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In today’s digital era, digital marketing is the phenomenon that plays an effective role in
achieving marketing goals. The spread of digital marketing includes several advantages for marketers,
such as ease of targeting customers with high accuracy, cost-effectiveness, and global reach (Anis &
Hassali, 2022). During the ongoing research, the intern came across a term called Pharma Digital
Marketing (PDM). PDM is a branch of digital marketing specifically used in the pharmaceutical industry. It
involves the understanding of navigating the complex environment, balancing medical accuracy with
compelling storytelling and reaching diverse stakeholders. In other words, PDM uses the potential of
technology to bolster brand visibility, enhance brand awareness, stimulate engagement and drive
conversions. Once accomplished, a brand is able to educate, build trust and nurture relationships with
the target audiences (Neilpatel.com, 2022; Anthill.com, 2023). This paper aims to provide insights based
on the intern’s work experiences in one of PT Kalbe Farma Tbk subsidiaries, Kalbe International Division.
The core project of the internship is desk research on social media. Thus, the project is done to provide
data that can allow Kalbe marketers to enhance the social media marketing on Kalbe’s OTC brands,
especially on its social media presence. On the other hand, this report can be a secondary source of
information for researchers to know more about the circumstances of digital marketing in the
pharmaceutical industry.

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Availability

Detail Information

Series Title

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Call Number

EP BE-005

Publisher

i3L, Jakarta : i3L, Jakarta., 2024

Collation

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Language

English

ISBN/ISSN

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Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Digital marketing
Social media
Desk market research
OTC Brands
Digital findings
Contents

Specific Detail Info

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Statement of Responsibility

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Other version/related

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