This study explored the relationship between digital marketing (social media marketing and electronic word-of-mouth) and brand equity on purchase intention. Social media is used by the clothing brand Uniqlo as a method of digital marketing due to its large reach to consumers and large user base in Indonesia, specifically the Greater Jakarta area. A survey was conducted through a questionnai…
Green supply chain management has been a popular approach for many businesses to respond to many environmental issues, such as climate change, loss of biodiversity, resource depletion, greenhouse emissions, and climate change. This research aims to explore the effects of supply chain management on organizational sustainability performance and how it affects the products produced by the manu…
Customer purchase intention is important to understand and analyze target customers’ preferences as it relates to their desire on purchasing a product. In Indonesia, the popularity of Korean Pop and Dramas impacts many Indonesian women which leads them to imitate and imply Korean cultures in their daily life after gaining attachment to their idols. Due the fact that fans would likely imit…
The widespread trend of global industrialization in Indonesia has resulted in the depletion of natural resources and environmental destruction. Indonesia has been undergoing recent changes in accordance with the 2030 agenda to potentially achieve the Sustainable Development Goals and reduce carbon footprint. The pivotal role of an organization’s Human Resource (HR) Department in cultivatin…
Artificial Intelligence (AI) has become a popular and significant technology that has strongly impacted multiple industries through various services such as automation. However, the AI’s success depends on its strong and effective implementation of AI systems, requiring managers to have positive perceptions and acceptance towards implementing and operating AI, and this can help the Indone…
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