Arak, a traditional Indonesian spirit typically produced from rice or sugarcane, is made by fermenting rice or fruit juice followed by distillation. This research explores using snake fruit (Salacca Zalacca var Pondoh) as an innovative raw material for Arak production, offering a novel flavor profile and creating a niche market. Snake fruit, containing fermentable sugars, presents a cost-eff…
This research examines how one traditional medicine product can be launched and stand out amongst other competitors by analyzing and comparing the data collected from PT. Saraka Mandiri Sejahtera as the host institution. A different company mainly distributes the product produced by the host institution. This research will be analyzing the best factors of commercializing traditional medicine pr…