Exploratory data analysis helps to recognize natural patterns hidden in the data. This book describes the tools for hypothesis generation by visualizing data through graphical representation and provides insight into advanced analytics concepts in an easy way. The book addresses the complete data visualization technologies workflow, explores basic and high-level concepts of computer science and…
Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and …
Entrepreneurship& Small Business examines how firms develop from start-up, both tracing growth and exploring failure. It studies entrepreneurs - what motivates them, how they manage and lead, and how certain defining characteristics they possess can help shape the businesses they run. The book outlines good management practice for students and encourages and develops entrepreneurial skills. Cle…
This book presents lessons from the famous 'Invention Factories' past and present. Did you know that the incandescent lightbulb first emerged some thirty years before Thomas Edison famously 'turned night into day'? Or that Henry Ford's revolutionary assembly line came from an unlikely blend of observations from Singer sewing machines, meatpacking, and Campbell's Soup? In this fascinating study …
With this casebook, students have the opportunity to apply finance principles and concepts to settings that simulate actual work environments. In that way, the book allows instructors to create a bridge between academic learning and applied practice. Each of the 32 finance cases presents relevant background on a healthcare organization, along with a financial management decision that students …
This volume helps to fill the void in life science entrepreneurship and management case books and provides faculty and students with not only the charts, but the simulated experience of sailing the turbulent and exciting oceans of the biomedical industry toward creating significant value for patients and society.
100 Cases in Acute Medicine presents 100 acute conditions commonly seen by medical students and junior doctors in the emergency department, or on the ward, or in the community setting. A succinct summary of the patient's history, examination, and initial investigations, including photographs where relevant, is followed by questions on the diagnosis and management of each case. The answer includ…
Importance of international entrepreneurship -- Globalization and the international environment -- Cultures and international entrepreneurship -- Developing the global business plan -- Selecting international business opportunities -- International legal concerns -- Alternative entry strategies -- The global monetary system -- Global marketing and R&D -- Global human resource management -- Impl…