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Case studies on food experiences in marketing, retail, and events

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and …

Edition: -
ISBN/ISSN: 9780128177921
Collation: xviii, 218 p. : ill. : ind. ; 23 cm.
Series Title: -
Call Number: 664 Cas

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