The number of TikTok users in Indonesia, which has grown rapidly in recent years, has opened up business opportunities to reach customers anywhere and at any time. This study examines the factors that affect customer satisfaction when purchasing skincare products on TikTok social media in Jakarta. In addition, we will adopt the factors influencing the customer satisfaction model from rese…
The main objective of this study is to examine the effect of customer purchase style, satisfaction, and purchase intention toward plant-based burgers. Second to find out the effect of customer satisfaction and purchase intention among Non-Vegetarian in the city of Jakarta, Indonesia. This study using mixed approach (qualitative and quantitative. The data was gathered from 20 interviewed partic…
"Isi Piringku” (IP) is a 2017 campaign about Indonesian Balanced Nutrition Guideline, replacing the well-known 1952 slogan called “4 Sehat 5 Sempurna.” Aside from unfamiliarity with IP, young people (26.46% of Indonesia’s population) should be prioritized because: (1) they retain and spread their developed behavior, (2) their nutritional status affects offspring’s health, (3) urban…
Brand loyalty and consumer purchase intentions are crucial to company and marketing strategy as it contributes to competitive advantages for the business. Although the consumer brand relationships are complicated to conjecture, it will be insightfull on research into this phenomenon. In indonesia, Jamu industry presents a tremendous market opportunity, and intensified competition offers an oppo…