Analysis of Social Media and Brand Activation Strategies for Fitbar Philippines

Edition

-

ISBN/ISSN

EP002

Collation

74 p. : ill. ; .30 cm.

Series Title

-

Call Number

EP IBM-002

The Analysis of Social Media Presence of Antacid, Respiratory and Multivitami…

In today’s digital era, digital marketing is the phenomenon that plays an effective role in achieving marketing goals. The spread of digital marketing includes several advantages for marketers, such as ease of targeting customers with high accuracy, cost-effectiveness, and global reach (Anis & Hassali, 2022). During the ongoing research, the intern came across a term called Pharma Digital …

The Effect of Digital Marketing and Brand Equity on Purchase Intention of the…

This study explored the relationship between digital marketing (social media marketing and electronic word-of-mouth) and brand equity on purchase intention. Social media is used by the clothing brand Uniqlo as a method of digital marketing due to its large reach to consumers and large user base in Indonesia, specifically the Greater Jakarta area. A survey was conducted through a questionnai…

The Impact of Social Media Marketing Factors on The Tourism Business of Women…

Social media has become a widespread tool for businesses, offering an affordable and accessible digital platform. Particularly for small businesses facing budget constraints, limited expertise, and competition from larger companies, social media provides an opportunity to overcome these challenges. On the other hand, the growth of the tourism industry in Bali has led to increased participa…

The Impact of Social Media Marketing Factors on The Tourism Business of Women…

Social media has become a widespread tool for businesses, offering an affordable and accessible digital platform. Particularly for small businesses facing budget constraints, limited expertise, and competition from larger companies, social media provides an opportunity to overcome these challenges. On the other hand, the growth of the tourism industry in Bali has led to increased participa…

Marketing Strategy Analysis of Diabetasol Products in Malaysia and the Philip…

Diabetasol has been successful in stomping its foot on the ASEAN market. Countries such as Malaysia, The Philippines, and Myanmar have contributed to putting the brand’s name up in the SouthEast Asia market. However, the business processes in each country are disrupted by several problems such as low brand awareness, lack of human resources, low market share, and an ongoing crisis. Therefore,…

The Analysis of Social Media Presence of Antacid, Respiratory, and Multivitam…

In today’s digital era, digital marketing is the phenomenon that plays an effective role in achieving marketing goals. The spread of digital marketing includes several advantages for marketers, such as ease of targeting customers with high accuracy, cost-effectiveness, and global reach (Anis & Hassali, 2022). During the ongoing research, the intern came across a term called Pharma Digital Mar…

Developing Health & Nutrition Awareness Among College Students Through Social…

This study was completed by the author who had the opportunity to do an internship as an E-commerce marketing intern at Kalbe Nutritionals. Kalbe Nutritionals assure the products bring goodness to life for all of the customers, both in Indonesia and across the world, and are convinced that the company should constantly provide the most excellent nutrition solution to each individual. Nowadays, …

Utilization of Social Media to Improve Consumers' Understanding of Baking Ter…

This internship was conducted at PT. Sinar Meadow International Indonesia, a joint venture company between Sinar Mas Group and Goodman Fielder, a leading food company from Australia. There are three major brands manufactured by the company, namely Gold Bullion, Mother’s Choice, and CITA. Each brand comprises various types of margarine, shortening, and frying fats with specific formulatio…

Factors Influencing Customer Satisfaction when Buying Skincare Products throu…

The number of TikTok users in Indonesia, which has grown rapidly in recent years, has opened up business opportunities to reach customers anywhere and at any time. This study examines the factors that affect customer satisfaction when purchasing skincare products on TikTok social media in Jakarta. In addition, we will adopt the factors influencing the customer satisfaction model from rese…

Social media marketing 2022 : 4 books in 1

Edition

-

ISBN/ISSN

9789783082320

Collation

426 p. : ill. ; 23 cm.

Series Title

-

Call Number

658.872 Pre s

Consumer Purchase Intention through Social (Fashion Industry in Papua,Indonesia)

This research examines Consumer Purchase Intention through social Media, fashion industry in rural isolated area in Papua. The model for Consumer Purchase Intention through Social Media would be used by including models from related studies done in Indonesia. PLS-SEM, or partial least squares structural equation modeling, was used to analyze the model (PLS-SEM). 122 respondents in Papua …

The digital marketing planner: your step-by-step guide

Edition

-

ISBN/ISSN

9781529742787

Collation

154 p. : ill. ; 21 cm.

Series Title

-

Call Number

658.872 Han d

Digital marketing: strategic planning & integration

Edition

-

ISBN/ISSN

9781529742800

Collation

xvii, 454 p. : ill. : ind. ; 25 cm.

Series Title

-

Call Number

658.872 Han d

Understanding digital marketing : a complete guide to engaging customers and …

Edition

-

ISBN/ISSN

9781789666014

Collation

xxii, 426 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.872 Rya u

Influencer marketing strategy : how to create successful influencer marketing

Edition

-

ISBN/ISSN

9781789667257

Collation

xvi, 285 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.802 Gle i

Inbound marketing : attract, engage, and delight customers online

Edition

2nd

ISBN/ISSN

9781118896655

Collation

xx, 198 p. : ill. : ind. ; 24 cm

Series Title

-

Call Number

658.872 Hal i

Social media metrics : how to measure and optimize your marketing investment

Edition

-

ISBN/ISSN

9780470583784

Collation

xxxi, 240 p. : ill. : ind. ; 24 cm.

Series Title

-

Call Number

658.872 Ste s

Inbound marketing : attract, engage, and delight customers online

Edition

2nd

ISBN/ISSN

9781118896655

Collation

xx, 198 p. : ill. : ind. ; 24 cm

Series Title

-

Call Number

658.872 Hal i