Diabetasol has been successful in stomping its foot on the ASEAN market. Countries such as Malaysia, The Philippines, and Myanmar have contributed to putting the brand’s name up in the SouthEast Asia market. However, the business processes in each country are disrupted by several problems such as low brand awareness, lack of human resources, low market share, and an ongoing crisis. Therefore,…
This internship was conducted at PT. Sinar Meadow International Indonesia, a joint venture company between Sinar Mas Group and Goodman Fielder, a leading food company from Australia. There are three major brands manufactured by the company, namely Gold Bullion, Mother’s Choice, and CITA. Each brand comprises various types of margarine, shortening, and frying fats with specific formulatio…