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Found 1 from your keywords: subject="transparent packaging...
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The Influence of Packaging Design on Consumer Perception: Quality, Hygiene, a…
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Kelly Anvolia

Packaging is a crucial tool in marketing as it serves as a bridge between the product and the consumer, influencing consumer perceptions, decisions, and preferences. It has evolved to become a core component of marketing strategies, incorporating sensory elements to attract customers and convey subtle cues about the product. This study aims to investigate consumer perceptions of quality, hy…

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MBM 24-002